Visual identity for Casa Calma
connection with nature and a space where new ideas are born
Casa Calma creates a space where time slows down and offers people everything they need for their creative work, without any distractions or disturbances. At the same time, they should leave the cabin full of new ideas and inspiration.
The visual direction is modern, minimalist, and clean. It is contrasting and distinctive, yet still maintains a minimalist and earthy mood. It communicates authenticity and design maturity and appears harmonious, but more confident than quiet.
The logo plays with the letter M, which is transformed into the shape of mountains and hills. This symbol can function as a standalone logomark, which also embodies Calma's philosophy—from crowdedness to simplicity, from haste to calm, from noise to silence. The identity is complemented by illustrations that are composed of simple shapes and inspired by the surrounding nature and Japandi style (as is the entire cabin).
The visual direction is modern, minimalist, and clean. It is contrasting and distinctive, yet still maintains a minimalist and earthy mood. It communicates authenticity and design maturity and appears harmonious, but more confident than quiet.
The logo plays with the letter M, which is transformed into the shape of mountains and hills. This symbol can function as a standalone logomark, which also embodies Calma's philosophy—from crowdedness to simplicity, from haste to calm, from noise to silence. The identity is complemented by illustrations that are composed of simple shapes and inspired by the surrounding nature and Japandi style (as is the entire cabin).
2025